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Monday, 8 March 2010
ALBAM
ALBAM. LDN : VISUAL MERCHANDISING.
Very sterotypical masculine layout, obvious and clear structure. simple outfit ideas on the wall, love the way the shoes are displayed...almost like, "here are the colour options we have, you pick."
Saturday, 6 March 2010
nice way of looking at the male consumer. more images and details of the men here...scroll down quite a bitwebsite
thought this was an interesting website. the 6 trend videos are good. jo- not sure if you still want to do videos? but it does give a good feel being able to see and hear the person reacting to the question.
take a look
might also be able to get general informationa about consumers from here that we could quote on?
x
Thursday, 4 March 2010
style salvage talks about topman...
style salvage
The new upper floor at Topman's flagship store on London's Oxford Street has undoubtedly raised the bar on the high street. Of course, it is well documented on the blog that I 'm a huge fan of Uniqlo and feel little competes to the colourful, affordable basics it offers in it's stores. However, like all of the other stores on the high street, I like to spend as little time as possible inside. When I shop on the high street I swoop in like a consumerist eagle, grab what I need and escape (hopefully alive). The new look Topman will change that.The new menswear area whilst providing a safe haven from the madness of downstairs. Topshop is one of the few places that I really dislike being dragged around. Of course I used to escape upstairs to browse the menswear but there was only so many times I could circle the rails. The new floor changes all that though. It boasts a wide range of new additions to keep me entertained including a live DJ booth by Rough Trade, an EAT cafe with Wi-Fi access, a Sharps barber and shop and even a personal stylist. The flagship store is now a true menswear shopping emporium which compares favourably to the madness of the floors below and what the rest of the high street offers. The rest of the post is dedicated to my little nose around...
As well as housing Topman's own lines, Topman Design, Smart and LTD, the menswear portfolio has been expanded to offer a carefully selected collection of menswear brands. Chosen for their credible design ethics and cult followings these include Baracuta, D.I.E, Garbstore, Paige Premium Denim, WESC, Calvin Klein Underwear, Humor, Ben Sherman to name just a few. One of my favourite additions to the shelves in store is the latest collaboration between accessory label Bill Amberg and the high street store. The four piece collection is based on styles from their own Selvage range but have been re-worked exclusively for Topman in four 'ready-for-autumn' colour ways.
the BILL AMBERG...
All styles are made in England by West Country craftsmen and the vegetable-tanned leather is from one of the last pit tanning operations in the UK. These strong, simple bags are very hard wearing and their appearance will only improve with age. I am regretting not picking one out for myself now. It is however, great to see British craftsmanship being supported and given a platform on the high street. Likewise, a new breed of designer is being given the opportunity to sell their exciting designs...
.....SOME RESPONSES TO THE BLOG...
"new topman is great - more space, better selection, and EAT, obviously - but seriously dislike the fitting rooms. i know it seems quite minor but when you're trying on winter jackets in 40 degree heat all you want to do is get the off again. and its october now - imagine them in mid july."
The new upper floor at Topman's flagship store on London's Oxford Street has undoubtedly raised the bar on the high street. Of course, it is well documented on the blog that I 'm a huge fan of Uniqlo and feel little competes to the colourful, affordable basics it offers in it's stores. However, like all of the other stores on the high street, I like to spend as little time as possible inside. When I shop on the high street I swoop in like a consumerist eagle, grab what I need and escape (hopefully alive). The new look Topman will change that.The new menswear area whilst providing a safe haven from the madness of downstairs. Topshop is one of the few places that I really dislike being dragged around. Of course I used to escape upstairs to browse the menswear but there was only so many times I could circle the rails. The new floor changes all that though. It boasts a wide range of new additions to keep me entertained including a live DJ booth by Rough Trade, an EAT cafe with Wi-Fi access, a Sharps barber and shop and even a personal stylist. The flagship store is now a true menswear shopping emporium which compares favourably to the madness of the floors below and what the rest of the high street offers. The rest of the post is dedicated to my little nose around...
As well as housing Topman's own lines, Topman Design, Smart and LTD, the menswear portfolio has been expanded to offer a carefully selected collection of menswear brands. Chosen for their credible design ethics and cult followings these include Baracuta, D.I.E, Garbstore, Paige Premium Denim, WESC, Calvin Klein Underwear, Humor, Ben Sherman to name just a few. One of my favourite additions to the shelves in store is the latest collaboration between accessory label Bill Amberg and the high street store. The four piece collection is based on styles from their own Selvage range but have been re-worked exclusively for Topman in four 'ready-for-autumn' colour ways.
the BILL AMBERG...
All styles are made in England by West Country craftsmen and the vegetable-tanned leather is from one of the last pit tanning operations in the UK. These strong, simple bags are very hard wearing and their appearance will only improve with age. I am regretting not picking one out for myself now. It is however, great to see British craftsmanship being supported and given a platform on the high street. Likewise, a new breed of designer is being given the opportunity to sell their exciting designs...
.....SOME RESPONSES TO THE BLOG...
"new topman is great - more space, better selection, and EAT, obviously - but seriously dislike the fitting rooms. i know it seems quite minor but when you're trying on winter jackets in 40 degree heat all you want to do is get the off again. and its october now - imagine them in mid july."
SALES ADVISOR INTERVIEW 3.
LAUREN, TOPMAN SALES ADVISOR, 20.
LEICESTER STORE.
interview conducted via email. 1/3/10
1. What do you think the three best selling items for Topman are generally?
1- 2 for £12 mix and match tees n vests,
2- £25 jeans
3- checked shirts
2.Whats recently been the "it" item of clothing/accessory that men have bought?
braces & geek glasses
3. How would you describe the typical consumer of Topman in terms of style?
young fashionable men 18 - 25.
4. How is the visual merchandising layout decided?
model store-area managers come in to check the visual merchandisers have followed visual guides given from head office.
5. If you could change one part of the store to make it better for the consumer, what would it be?
The stairs to get up to Topman, it's two big staircases which think is off putting for guys.
Jo.
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