jo&mily

1. skinny jeans, basic t shirts, maybe printed 'fashion' t shirts like striped ones and all saints rip-offs. varies a lot with each area though.

2. carrot jeans and boat shoes, people are loving that shit!

3. typical customer, oooh, students usually, nothing too extreme but they have rough guide to style, like theyll wear say like skinnies but not too tight, checked shirt, maybe boat shoes or plimsolls or hightops. or twister jeans! fashion casual i'd say.

4. that usual comes from head office, we follow the trend packs we get in and then arrange the VM stuff from that really.

5. just generally make it bigger i guess, nottingham has quite a varied customer base so we can't really fit it all in!

JAMES response...at the nottingham Topman