Sunday, 21 March 2010
Sunday, 14 March 2010
PROMO STICKER
IDEA FOR PROMO STICKER BASED ON QR CODE AND AUGMENTED REALITY.
CONSUMER WOULD PHOTO QR CODE ON PHONE, GET THE LINK TO WEBSITE, AND THEN SAVE THE WEB ADDRESS LINK FOR WHEN THEY'RE AT HOME TO GO ONTO ON THEIR LAPTOP.
WHEN ON THE WEB ADDRESS ON THEIR LAPTOP, THEY WOULD THEN HOLD UP THE OPENED UP STICKER INFRONT OF LAPTOP TO BE SHOWN THE CATWALK COLLECTION/LIFESTYLE VID/INTERVIEW.
OR.
QR CODES CAN BE USED ON WEBCAMS SO WOULD BE LINKED STRAIGHT AWAY AND THEN CAN LINK TO AUGMENTED REALITY VIDS STRAIGHT AWAY.
WHAT DO YOU THINK?
JO.
SO.
AN IDEA.
A FOLD OUT STICKER, PLACED IN BARS/ COOL PLACES/ OXFORD STREET. CAN BE PEELED OFF EASILY AND TAKEN HOME/ PHOTOGRAPHED TO USE ON THEIR MOBILES ETC.
ON THE OUTSIDE FOLD, A QR CODE IS THERE WHICH WILL LINK TO THE BLOG/BRANDZINE.
ON THE INSIDE OF THE FOLD, AN AUGMENTED REALITY CODE WHICH WHEN PUT UP TO A WEB CAM WILL HAVE A VIDEO OF THE COLLECTION/ INTERVIEW WITH DESIGNER/ LIFESTYLE VIDEO WHICH (A KIND OF FEEL LIKE THE SEPTEMBER ISSUE) TO FURTHER COMMUNICATE WITH THE CONSUMER.
THIS WILL BE A INNOVATIVE WAY OF ATTRACTING NEW CONSUMERS/ W.O.M BUZZ AROUND THE BRAND.
JO.
A FOLD OUT STICKER, PLACED IN BARS/ COOL PLACES/ OXFORD STREET. CAN BE PEELED OFF EASILY AND TAKEN HOME/ PHOTOGRAPHED TO USE ON THEIR MOBILES ETC.
ON THE OUTSIDE FOLD, A QR CODE IS THERE WHICH WILL LINK TO THE BLOG/BRANDZINE.
ON THE INSIDE OF THE FOLD, AN AUGMENTED REALITY CODE WHICH WHEN PUT UP TO A WEB CAM WILL HAVE A VIDEO OF THE COLLECTION/ INTERVIEW WITH DESIGNER/ LIFESTYLE VIDEO WHICH (A KIND OF FEEL LIKE THE SEPTEMBER ISSUE) TO FURTHER COMMUNICATE WITH THE CONSUMER.
THIS WILL BE A INNOVATIVE WAY OF ATTRACTING NEW CONSUMERS/ W.O.M BUZZ AROUND THE BRAND.
JO.
STUFF.
YO.
like the first mood board more, looks good! definitely hard to work with the images, but think we need to incorporate more of the fabric swatches they gave us on the presentation, and incorporate some influences or something eg buildings or something.
just realised the technology thing i meant wasnt a QR CODE, its actually called Print 2.o/Augmented Reality and something that HP claim to have developed to "save" print magazines.
this is it on the red bull site.
so basically the consumer puts the mag up to the screen with the "red bull eye" on and more of a story comes up for them to read/ videos/ more info that only can be shown on the net, on the actual pages of the print magazine....
The RED BULL magazine editor dives into more autophilia:
PRINT GOES LIVE
It’s not often that a magazine can call itself revolutionary, but we’re delighted to say this one can.
This very issue of The Red Bulletin takes us from print to Print 2.0, thanks to the incorporation of some nifty software known as ‘augmented reality’…the fun stuff is this: simply by holding the mag up to a computer you can take it ‘beyond the page’ and into the world-wide web. So, for example…[the cover] will link through to a video package explaining exactly how augmented reality can enhance your reading experience in a way you almost certainly never imagined, with music, film, animations and more.
Then turn to page 5 and Red Bull Air Race ace Paul Bonhomme will give you an ‘as live’ introduction to the magazine and the world of augmented reality. Head to our Now and Next pages, find the story about Black Gold on page 20 and do the same again with the mag. Lo, you’ll
find the band’s latest video on the website. Clever, eh?
Further in, you can read about Burcu Cetinkaya and Cicek Güney – the girls putting the glam into rallying – then link to exclusive interviews with them and videos of them driving flat-out… and crashing!
And we’re not done yet, no way. Our Reggie Bush cover story, on page 48, combines with an exclusive mini-movie of Reggie at home, as he talks to correspondent Jan Cremer, while page 62 will take you right into the pocket-rocket world of the Red Bull Rookie motorbike racers.
No other magazine has ever tried anything like this, and we have plenty more ideas for the future. But for now, just get your magazine and computer primed and prepare to be amazed…
watch the demo here:
think this will be so much more interesting for the topman design consumer, like a video of the catwalk, a lifestyle video, a member of the designer for topman design talking about the influences of the trends etc.
what do you think?
JO.
POSTER 1
Giving the layout of the poster a go...
what do you think??
its not that exciting...but i don't really know what else to do! ha
these are 100% the F.D images.
things ive been thinking...
should we have more type?
do we encorporate more of a brandzine feel? - so adding more information/gadgets/things guys will be interested in or purely the collection and colour palette and QR?
Saturday, 13 March 2010
trends
Color Trend Report | Young Men's, Contmeporary: View six color themes for the young men's contemporary market. Themes include: Body Language, Tailor Made for the fashion forward cavalier, Work Daze a blur of gray, Alter Ego a display of fashionable flamboyance, Urban Mix and Prints Charming for prints with allure and vivacity.. Presented on Infomat, courtesy of Design Options, the color forecasting company who brings Southern California's unique aesthetic to the world.
Body Language
An anatomical expression of communication. Body Language. Steel blue and light icy green hues of unambiguous expression and explicit gesture passionately resonate on quintessential batik fabric. Bluish-pink and tan shades of visual statement and body movement intermingle with botany wool and cotton jersey to create an atmosphere of apparent duality. Subtle, unspoken words.
Tailor Made
Custom designed for the fashion forward cavalier. Tailor Made. Deep chocolate and silvery brown shades of costumier and articulate configuration exude stylistic accents on a backdrop of herringbone and glen-checked wool. Olive green and khaki hues of perfectly fitted and made to order add fluidity to fine mohair. Ostentatious accessories add a modish flair to the mix. Custom built for the modern man.
Work Daze
A laborious endeavor 7 day a week. Work Daze. Grey and deep indigo shades of daily grind and afternoon exertion highlight subtle style lines and draw attention to gold metal trim. Brown and dark green tones of nine to five and over achiever add genius to twill suiting and sturdy leather. Crimson red tints of craftsman give herringbone and Petersham wool supplementary recognition. An obligatory calling.
Alter Ego
A perfect substitute of the second self. Alter Ego. Red orange and khaki tones of inseparable friend and constant companion draw attention to royal excellence on a milieu of lambs wool and soft mohair. Dark forest green and violet hues of dual personality and second self insinuate velvet images of crowned royalty. A swanky counterpart with a fashionable flamboyance.
Urban Mix
Synthesized forms of metropolitan grooves. Urban Mix. Slate grey and vibrant yellow tones of conjoined cosmopolitan and fused configuration exude fluid and definitive movement on flannelette cotton. Light brown and silver shades of blended element and civil medleys oscillate rhythmically between botany wool and tie-dye edging. A metropolis of stylish contradictions.
Prints Charming
Vibrant variations of charismatic compositions. Prints Charming. Bright red and orange-yellow tints of lasting impression and captivating appeal elucidate uncertainty on contrasting plaid and paisley patterns. Royal blue and sea green tones of amusing attraction and diversified poise give heather-mixed wool dynamic panache. Prints with allure and vivacity.
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