INTERVIEW WITH TOPMAN SALES ASSISTANT:

1. What do you think the three best selling items for Topman are generally?

2 for £12 crew neck t-shirts, skinny leg jeans and 2 for £10 boxers

2. What's recently been the "it" item of clothing/accessory that men have bought?

spray on skinny jeans

3. How would you describe the typical consumer of Topman in terms of style?

style concious, creative, musically influenced

4. How is the visual merchandising layout decided?

work with store manager to decide on layout, implementation of merchandising guidelines conduct daily and weekly floor walk to maintain standards and brand identity.

5. If you could change one part of the store to make it better for the consumer what would it be?

another set of tills as during peak times the queues take up half the floor!!!!

ANOTHER ONE HAS BEEN SENT TO LAUREN, TM SALES ADVISOR, LEICS.