SALES ADVISOR INTERVIEW 3.

LAUREN, TOPMAN SALES ADVISOR, 20.

LEICESTER STORE.

interview conducted via email. 1/3/10

1. What do you think the three best selling items for Topman are generally?

1- 2 for £12 mix and match tees n vests,

2- £25 jeans

3- checked shirts

2.Whats recently been the "it" item of clothing/accessory that men have bought?

braces & geek glasses

3. How would you describe the typical consumer of Topman in terms of style?

young fashionable men 18 - 25.

4. How is the visual merchandising layout decided?

model store-area managers come in to check the visual merchandisers have followed visual guides given from head office.

5. If you could change one part of the store to make it better for the consumer, what would it be?

The stairs to get up to Topman, it's two big staircases which think is off putting for guys.

Jo.