OUR RESEARCH TITLE:
BRIGHT YOUNG THINGS
RESEARCH IDEA 1.
BRIGHT YOUNG THINGS
RESEARCH IDEA 1.
Questionnaire Ideas:
FAVES…colours etc
Where do you go first when you go into a food shop
If you had an hour spare to do anything what would you do?
What newspaper do you read?
How long do you take to get ready in the morning?
How long do you take getting ready to go out
Which store would you prefer to go in:
VISUAL FRONT OF THREE STORES WITH NAMES BLANKED OUT
What was the last piece of clothing you bought
What are you drawn to?(ADVERTISING) Scan/put different methods of advertisements on a moodboard for them to pick from.
Do you prefer an online or offline shopping experience?
Do you always try on clothes?
Do you read blogs? Whats your favourite?
RESEARCH IDEA 2.
FAVES…colours etc
Where do you go first when you go into a food shop
If you had an hour spare to do anything what would you do?
What newspaper do you read?
How long do you take to get ready in the morning?
How long do you take getting ready to go out
Which store would you prefer to go in:
VISUAL FRONT OF THREE STORES WITH NAMES BLANKED OUT
What was the last piece of clothing you bought
What are you drawn to?(ADVERTISING) Scan/put different methods of advertisements on a moodboard for them to pick from.
Do you prefer an online or offline shopping experience?
Do you always try on clothes?
Do you read blogs? Whats your favourite?
RESEARCH IDEA 2.
Following consumers on their normal shop.
Follow where go first in shop
What taking in
What do you remember most from shop
Did you see this? Pick certain things out from store to see if they noticed the VM
Same shop. DIFF PERSON.
What taking in
What do you remember most from shop
Did you see this? Pick certain things out from store to see if they noticed the VM
Same shop. DIFF PERSON.
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