Tuesday, 2 March 2010
1. skinny jeans, basic t shirts, maybe printed 'fashion' t shirts like striped ones and all saints rip-offs. varies a lot with each area though.
2. carrot jeans and boat shoes, people are loving that shit!
3. typical customer, oooh, students usually, nothing too extreme but they have rough guide to style, like theyll wear say like skinnies but not too tight, checked shirt, maybe boat shoes or plimsolls or hightops. or twister jeans! fashion casual i'd say.
4. that usual comes from head office, we follow the trend packs we get in and then arrange the VM stuff from that really.
5. just generally make it bigger i guess, nottingham has quite a varied customer base so we can't really fit it all in!
2. carrot jeans and boat shoes, people are loving that shit!
3. typical customer, oooh, students usually, nothing too extreme but they have rough guide to style, like theyll wear say like skinnies but not too tight, checked shirt, maybe boat shoes or plimsolls or hightops. or twister jeans! fashion casual i'd say.
4. that usual comes from head office, we follow the trend packs we get in and then arrange the VM stuff from that really.
5. just generally make it bigger i guess, nottingham has quite a varied customer base so we can't really fit it all in!
JAMES response...at the nottingham Topman
Monday, 1 March 2010
STYLE SALVAGE.COM
CLICK HERE TO GO TO IT.
Style Salvage is an open discussion conducted by two friends, Steve and EJ, on how men could (and should) dress. Started back in June 2007, the blog aims to showcase emerging and established design talent alike whilst exuding a penchant for quality, tailoring and a general openness to creativity and self-expression. It features style commentary, interviews with designers, journalists and shop owners mixed in with the occasional easy DIY project and personal style shot.
TRENDS FROM THE SITE:
Carolyn Massey AW10
HER COLLECTION IMAGES:
Style Salvage is an open discussion conducted by two friends, Steve and EJ, on how men could (and should) dress. Started back in June 2007, the blog aims to showcase emerging and established design talent alike whilst exuding a penchant for quality, tailoring and a general openness to creativity and self-expression. It features style commentary, interviews with designers, journalists and shop owners mixed in with the occasional easy DIY project and personal style shot.
TRENDS FROM THE SITE:
AGAIN, GREYS, UTILITY, LAYERING, KNITS, FLASH OF NUDE.JO.
INTERVIEW WITH TOPMAN SALES ASSISTANT:
1. What do you think the three best selling items for Topman are generally?
2 for £12 crew neck t-shirts, skinny leg jeans and 2 for £10 boxers
2. What's recently been the "it" item of clothing/accessory that men have bought?
spray on skinny jeans
3. How would you describe the typical consumer of Topman in terms of style?
style concious, creative, musically influenced
4. How is the visual merchandising layout decided?
work with store manager to decide on layout, implementation of merchandising guidelines conduct daily and weekly floor walk to maintain standards and brand identity.
5. If you could change one part of the store to make it better for the consumer what would it be?
another set of tills as during peak times the queues take up half the floor!!!!
2 for £12 crew neck t-shirts, skinny leg jeans and 2 for £10 boxers
2. What's recently been the "it" item of clothing/accessory that men have bought?
spray on skinny jeans
3. How would you describe the typical consumer of Topman in terms of style?
style concious, creative, musically influenced
4. How is the visual merchandising layout decided?
work with store manager to decide on layout, implementation of merchandising guidelines conduct daily and weekly floor walk to maintain standards and brand identity.
5. If you could change one part of the store to make it better for the consumer what would it be?
another set of tills as during peak times the queues take up half the floor!!!!
ANOTHER ONE HAS BEEN SENT TO LAUREN, TM SALES ADVISOR, LEICS.
survey...
worked out why the image wasn't uploading properly..had run out of question space.
so i thought i'd send out this one now and then if we do a separate survery (maybe sent out at the same time?) which is purely images- so the topman moodboard thing, the shop windows, the colour chart...any others?
this is the link to the 1st questionnaire...facebook it!
xx
RESEARCH METHODS.
OUR RESEARCH TITLE:
BRIGHT YOUNG THINGS
RESEARCH IDEA 1.
BRIGHT YOUNG THINGS
RESEARCH IDEA 1.
Questionnaire Ideas:
FAVES…colours etc
Where do you go first when you go into a food shop
If you had an hour spare to do anything what would you do?
What newspaper do you read?
How long do you take to get ready in the morning?
How long do you take getting ready to go out
Which store would you prefer to go in:
VISUAL FRONT OF THREE STORES WITH NAMES BLANKED OUT
What was the last piece of clothing you bought
What are you drawn to?(ADVERTISING) Scan/put different methods of advertisements on a moodboard for them to pick from.
Do you prefer an online or offline shopping experience?
Do you always try on clothes?
Do you read blogs? Whats your favourite?
RESEARCH IDEA 2.
FAVES…colours etc
Where do you go first when you go into a food shop
If you had an hour spare to do anything what would you do?
What newspaper do you read?
How long do you take to get ready in the morning?
How long do you take getting ready to go out
Which store would you prefer to go in:
VISUAL FRONT OF THREE STORES WITH NAMES BLANKED OUT
What was the last piece of clothing you bought
What are you drawn to?(ADVERTISING) Scan/put different methods of advertisements on a moodboard for them to pick from.
Do you prefer an online or offline shopping experience?
Do you always try on clothes?
Do you read blogs? Whats your favourite?
RESEARCH IDEA 2.
Following consumers on their normal shop.
Follow where go first in shop
What taking in
What do you remember most from shop
Did you see this? Pick certain things out from store to see if they noticed the VM
Same shop. DIFF PERSON.
What taking in
What do you remember most from shop
Did you see this? Pick certain things out from store to see if they noticed the VM
Same shop. DIFF PERSON.
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